Extending the Season in Twillingate & Beyond
Fall brings a different kind of energy to Central Newfoundland — vibrant landscapes, cooler days, local flavours, community events, and more time to slow down and explore.
The Twillingate Fall Season Extension Project is bringing tourism operators, community partners, and industry together to explore opportunities to grow fall tourism in Twillingate and the surrounding area.
As part of that work, Adventure Central has developed a growing collection of market-readiness tools and resources. The resources on this page have been developed to support that work in Twillingate, while providing tools and information that can benefit tourism operators throughout Central Newfoundland.
Operating in the Twillingate area? Watch for additional opportunities to participate directly in the season-extension project as the work continues.
Project Documents:
Know Your Fall Visitor
Fall visitors are looking for many of the things Twillingate and Central Newfoundland do best — natural landscapes, hiking and outdoor experiences, local food, culture, history, and opportunities to connect with local people.
They also tend to stay longer than other vacation visitors, with an average stay of 12.2 nights, and nearly half begin planning their trip less than three months before they arrive.
Understanding who travels in fall, and what they're looking for, can help you make informed decisions about your hours, experiences, marketing, and how you position your business for the season.
Optimize your online presence
Before visitors decide where to stay, eat or explore, chances are they’re looking online. Keeping your Google Business Profile and social media channels accurate and up to date makes it easier for visitors to find you, see what you offer, and know when you’re open — especially outside the traditional peak season.
A few simple updates can make a big difference. Use the resources below to make sure your business is easy to find and putting its best foot forward online.
Google Business Profile
Ensure visitors can find accurate hours, contact details, and business information when they search for you on Google.
Social Media Channels
Keep your social channels current so visitors can quickly see what’s happening, what you offer and when you’re open.
Is your NewfoundlandLabrador.com listing fall ready?
Nearly 5 million visitors use NewfoundlandLabrador.com each year. Make sure they know you’re open this fall!
Review your operator listing to ensure your operating dates, hours, photos, contact information and booking details are current, and that you’re showcasing what visitors can experience this fall.
Need a hand? Use the resources below, or connect with us!
Build & Promote your
Fall Offers
Give visitors a reason to experience Twillingate and Central Newfoundland this fall.
A strong fall offer doesn’t have to mean a discount. It can package what you already offer, highlight what makes the season special, or simply make it easier for visitors to understand what’s available and book.
Our Fall Market Readiness Toolkit brings together practical tips to help you identify your audience, strengthen your online presence, promote across multiple channels, work with tourism partners, and get more from your fall marketing.
Put Your Fall Offer in Front of More Visitors
Built something worth experiencing this fall? Turn it into a Travel Offer on NewfoundlandLabrador.com.
Travel Offers can highlight a specific experience, package, or reason to visit this fall, giving visitors another way to discover what you have to offer. Submit your fall offer for consideration or use our checklist to make sure you have everything you need to get started.
Looking for Content?
Great marketing starts with great visuals. Adventure Central members have access to our Content Gallery, featuring photos and video to help showcase Central Newfoundland and strengthen your marketing.
You can also explore Newfoundland & Labrador Tourism’s Content Gallery for additional destination imagery from across the province.
Need help finding the right content or creating your own? We can help with that too. For access to our Member Content Gallery, please email Erin.
As part of the Twillingate Fall Season Extension Project, we’re working to better understand the photo and video content operators need to effectively market Twillingate and Central Newfoundland in fall.
Tell us what would be most useful to you and help guide future content development for the region.
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Share Your Content Needs →
Help us capture what’s missing.
Let's talk
FALL
Have questions about fall tourism or market readiness?
Join Erin for informal Coffee Break sessions to talk through ideas, resources, and opportunities.
Reach out for upcoming Coffee Break dates or one-on-one market readiness support.
